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Protecting Your Idea Useful Resources To Protect Your New Product or Business Idea
If you or your company is exploring a new product or business idea, the following videos will assist in protecting and developing your idea.

Protecting Your Idea
Presenter: Anthony Bourget, Bourget Law
View US Patent & Trademark website.
Zip Code (10 minutes, 28 seconds)
Attorney discusses how to protect your intellectual property and the benefits of relationships with consultants and outside experts. How can you discuss your idea without losing the rights to the idea? If you have questions, consult an Intellectual Property attorney or consultant.

Idea Development - Creativity
Presenter: Dr. Todd Hostager, UW- Eau Claire
Google your product idea.
Zip Code (27 minutes, 35 seconds)
How new is your idea? Have you really explored the full creative potential of your idea? Dr. Hostager discusses some common pitfalls to avoid in the early stages of idea development, shows how to leverage the power of the internet and creative 'jam sessions' to overcome these obstacles, and demonstrates the power of 'Next Logical Step' creativity to take new ideas to a higher level.

* These videos are intended for general guidance only. Because professional advice must always be specific to the circumstances of a particular situation, the information presented here should not be viewed as professional advice on advancing your specific technology or idea.