Opportunity

A clear understanding of the technical advantages or value that your product/service provides its end user is an important part of understanding your idea’s opportunity. In this section of the Idea Pathway, you will explore the process of defining market and business opportunities for your early stage product idea.

Market Opportunity
Presenter: Dr. Charles Tomkovick, UW-Eau Claire

Zip Code (25 minutes, 8 seconds)

Is there a market for your new product? We will share with you the elements of a broad overview of the Market Assessment process, including market research, product development and product research. Dr. Tomkovick discusses the elements of Market Opportunity in a broad overview of the Market Assessment process.

Business Opportunity
Presenter: Jason Voiovich, Ecra Creative Group

Zip Code (26 minutes, 37 seconds)

Is their a business opportunity for your new idea/product? We will share with you the elements of a broad overview of the Business Assessment process including operational feasibility, required resources, and legal due diligence. Mr. Voiovich discusses how to find if there is a business opportunity for your new idea/product.

* These videos are intended for general guidance only. Since professional advice must always be specific to the circumstances of a particular situation, the information presented here should not be viewed as professional advice on advancing your specific technology or idea.